ATC Announces New On-Course Digital Technology
Rosehill Gardens and Royal Randwick racecourses will lead the world in digital racing information and on-course raceday experiences for customers, sponsors and business partners under a major new project.
The project provides dynamic up-to-the-minute wagering, tipping and real-time racing information for on-course punters on racedays.
The multi-million dollar technology features integrated television systems across both racecourses as well as innovative digital cube displays.
It will include high-impact content to engage and entertain customers at Australian Turf Club racedays and events.
The project is part of a 10-year partnership between the Australian Turf Club and major venue technology experts PMY Group (PMY).
- The project includes:
- LED systems stretching 150m along the Rosehill Gardens and Royal Randwick home straights
- Winning post LED displays
- Dynamic LED boards inside the Royal Randwick Theatre Of The Horse
- High Impact LED Cubes at Royal Randwick
- Enhanced IPTV and digital stream technology
Australian Turf Club Chief Executive Jamie Barkley said: “Punters and racing fans at the track will receive the most up-to-date information in a dynamic and unrivalled experience, better than anything you may see at home.
“We are delighted to launch this technology at the home of the Longines Golden Slipper at Rosehill Gardens, and as we prepare to unveil more of the project at Royal Randwick.
“Punters will get the latest odds, market movers, late mail tips and real-time racing data without moving from their seats or vantage points trackside.
“We also look forward to our premium partners and raceday sponsors joining with the many creative options and content opportunities this technology will bring across the racecourses all throughout a day at the track.”
The first phase of the project will go live at Rosehill Gardens on Saturday 30 May before a second stage at Royal Randwick in July, 2020.
The project will feature active collaboration with ATC commercial partners who are excited by opportunities to provide racegoers with new and fully immersive experiences.
It is also expected to attract new brands to the Australian Turf Club’s partnership portfolio.
ATC media release
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